Upcoming Events

Stay tuned for our next LRT Ready series.

2019 Events

Session 3: Developing Construction Mitigation Strategies: An Oakville Perspective

Event Date: November 21, 2019
Description: In this session, we heard an Oakville perspective on developing construction mitigation strategies for a downtown core. We hosted the Downtown Oakville BIA and the Town of Oakville to learn what they both did to mitigate the construction on Oakville’s Lakeshore Road Reconstruction and Streetscape Project.

Session 2: Field Trip to Uptown Waterloo

Event Date: September 25, 2019
Description: In this session, we took a field trip to Uptown Waterloo. This was our second visit – two years ago we came up during construction – this time Hamilton businesses got to hear the updates and strategies from Waterloo businesses during LRT construction. The Hamilton group also rode the ION LRT.

SESSION 1: Blueprint for Offsetting the Effects of Construction

Event Date: June 19, 2019
Description: In this session we heard from Sheliza Esmail (Eglinton Way BIA) about the Blueprint for Offsetting the Effects of Construction. Eglinton is currently undergoing LRT Construction and shares best practices for Hamilton.

2018 Events

SESSION 1: The LRT Big Picture: How to Prepare for Construction and its Impacts

Event Date: July 19, 2018
Description: This session discussed the details of planned 2019 LRT construction, the role of the City, and the importance of marketing to mitigate any negative impacts.

SESSION 2: A Local LRT Perspective on Eglinton Crosstown 

SESSION 3: A Walking Laneway Tour

SESSION 4: Re-Thinking Travel During Construction

2017 Events

SESSION 1: The LRT Big Picture: How to Prepare for Construction and its Impacts

SESSION 2: Field Trip: A Local LRT Perspective

Event Date: August 21, 2017
Description: Participants in this session took a field trip to the Kitchener-Waterloo LRT project that has been successfully implemented. The field trip included transportation by bus from Hamilton to the site location. This session focused on best practices employed by local businesses, BIAs and the community during the construction phase in that  community.

SESSION 3: Developing a Successful Customer Engagement and Retention Strategy

Event Date: October 12,  2017

Description: This session explored strategies and tools to assist in developing comprehensive customer lists and leveraging customer relationship management (CRM) software systems to build and maintain engagement with existing and new customers during the construction phase.

SESSION 4: Deploying an Effective Communications, Social Media and Online Marketplace

Date: November 16, 2017

Description: This session covers the benefits of social media, provides hands-on experience using various online platforms, and introduces attendees to the tools and strategies to build an effective online retail presence. A focus on search engine optimization allows businesses to understand how potential customers discover businesses online. A special emphasis is placed on the opportunities that exist through online retailing through effective web design to develop and enhance a new customer marketplace.